As a follow up to the Oct. 26, 2025, trade deal announced by President Donald Trump, the USDA trade team just returned from a recent Trade Reciprocity for U.S. Manufacturers and Producers (TRUMP) mission.
Luke Lindberg, USDA undersecretary for trade and foreign agricultural affairs, says there were good, productive meetings toward elevating the relationship between the U.S. and Malaysia, which ranks as the 26th largest ag trade market.
“These TRUMP missions were one of the aspects of [Agriculture] Secretary [Brooke] Rollins’ and my three-point plan to really ramp up U.S. agricultural exports. So, the president’s done a tremendous job of negotiating these new agreements around the world, and our job is to get on the ground with farmers, with U.S. agribusinesses, and start to make deals happen,” Lindberg says. “The analogy I’ve been using is the president is opening the door, and it’s our job to drive a bus through it.”
The trip to Malaysia had a delegation of 16 agribusinesses and trade associations. In recent years, the biggest U.S. agricultural exports to Malaysia have been soybeans, dairy products, cotton, vegetables and nuts.
“The whole barnyard kind of came with us this time around, because one of the things that the U.S. trade representative’s team and we did with USDA and the White House was we actually got Malaysia to agree that the U.S. food system is safe, and that’s in the language of the agreement,” he says.
Of the specific categories he shared, there was progress on many fronts including:
- Soybeans — In 2024, Malaysia imported almost 452 metric tons of U.S. soybeans. Lindberg says U.S. leaders met with the largest soy crush facility, and he sees opportunities for growth.
- Dairy — In total for 2024, Malaysia imported $118 million in dairy products. “We’ve seen a tremendous increase in dairy access and opportunities there, 23% growth this past year for dairy,” Lindberg says.
- Ethanol — “We had a great conversation around ethanol opportunities,” Lindberg says. “Malaysia is a regional distributor of fuels, and so working ethanol into the fuel supply chain that can really spread throughout the ASEAN region, a lot of good opportunities out there.”
- Beef — “We visited a very successful restaurant group in Malaysia that’s been begging for U.S. beef for a long time,” Lindberg says. “They’ve actually invested in a beef processing plant in the United States to get their beef halal certified so that they’re ready to go for when the actual duties shift and the regulations come into full force.”
Lindberg says a key tenant of the trade deal is to reduce or eliminate all tariffs.
“A lot of our producer groups haven’t been able to compete on a level playing field in Malaysia in the past, and now they have that access and that opportunity,” he explains. “When our groups can compete on a level playing field, I think we win more often than we lose.”
Next steps include a Malaysian delegation visiting Washington, D.C., next week.
“We’re marching forward here with a great opportunity on the horizon. I think it’s progressing nicely,” Lindberg says. “These rapid-response missions are largely driven by building these kind of new opportunities that really didn’t exist yesterday and exist today. In the next couple months, we’ll see full implementation of the deal, and that’ll really be the access-opening opportunity for our producers.”
Looking ahead this year, Lindberg says the USDA trade team is “hyperfocused” on fixing the agricultural trade deficit. With 2026 agribusiness trade missions announced for Indonesia, Philippines, Turkey, Australia and New Zealand, Saudi Arabia, and Vietnam, he highlights time spent in Southeast Asia is a strategy to build trade in a region with growing GDP and positive consumption trends for U.S. agricultural goods.
“It’s going to be a dynamic year for U.S. trade,” Lindberg says. “I keep saying to folks: Trade agreements are great, but sales are the goal.”