Jenny Senn, Diane Henderson and Chuck Adami --- Jenny Senn helps manage “Senn-Sational Jerseys,” the dairy farm where the Senn family has been breeding and developing a fully registered herd of award-winning Jersey Cattle for more than 30 years. The herd includes more than 550 milking cows and 550 young stock, in addition to about 900 farmed acres. Jenny is a current Cattlemen’s Beef Board member, has been active with the American Jersey Cattle Association, the South Carolina and Saluda County Jersey Cattle associations, and the South Carolina Cattlemen’s Association. She is a former recipient of the Young Jersey Breeder Award from the American Jersey Cattle Association. Diane’s responsibilities for the Cattlemen’s Beef Board include development and dissemination of newsletters, Board updates, presentations about the beef checkoff, and other checkoff information to Board members, state beef councils, other industry organizations, producers and importers. Diane has been with the Beef Board since 2001. Previously, she was a senior industry specialist with Standard & Poor’s, where she analyzed trends in retail and consumer-products industries, including agriculture. She also has served as managing editor of Jackson Hole Magazine, a book editor for Homestead Publishing, and as a newspaper reporter and editor. Much of her writing and editing background centered on cattlemen’s issues in Wyoming and Colorado. She holds a Bachelor of Science degree in journalism, with emphasis in political science, from the University of Colorado at Boulder. She is the proud mother of a son, Nate, 15, and daughter, Bailey, 13. Chuck is the president and CEO of Equity Cooperative Livestock Sales Association, which is Wisconsin’s largest and the nation’s second largest independent livestock marketing agency. Currently, Chuck is the president of the Wisconsin Beef Council. He also serves on several state and national agricultural boards, including the National Cattlemen’s Beef Association-Federation, where he is a member of the operating committee, and the National Cattlemen’s Beef Board where he is vice chairman of the Livestock Marketing Council. In addition, he is chairman of the Wisconsin FFA Foundation Board and a member of the FFA sponsors board of directors, is a director on the Wisconsin Livestock Identification Consortium, a director on the National Council of Farmer Cooperatives, and is a director and a member on the executive committee of the National Livestock Producers Association. Most recently, he became advisor to the board of directors of the Professional Dairy Producers of Wisconsin.