Media Kit

Pro Farmer Midwest Crop Tour

This page provides media outlets covering the Pro Farmer Midwest Crop Tour with press guide details and contacts for further information.


 

Official Name of Tour: Pro Farmer Midwest Crop Tour

  • Please refer to the event as "Pro Farmer Midwest Crop Tour" on first reference and as "Crop Tour” on subsequent references
  • Pro Farmer is owned by Farm Journal
  • Pro Farmer Midwest Crop Tour event is hosted in partnership with Farm Journal

Primary Media Contacts:

Additional Information: Press ReleasePress Guide  |  Media Welcome Letter

Monday's Podcast Transcript | Tuesday's Podcast Transcript  |  There is no Wednesday Podcast | Thursday's Finale Podcast Transcript


Tour area: It’s important to remember the Tour concentrates on the largest production counties in each state. This is particularly true in Ohio, Indiana, Minnesota and South Dakota. In Illinois and Nebraska we get a better mix of “big” and “small” counties and the mix is even better in Iowa.

 

Sampling Methodology


Crop estimates: Pro Farmer’s corn and soybean crop estimates will be released Friday, August 23, at 1:30 p.m. from the Pro Farmer office in Cedar Falls, Iowa. All interested media can make arrangements with Jeff or Brian to receive the estimates (embargoed for release at 1:30 p.m. CT). The estimate is not an official Crop Tour estimate — it is Pro Farmer’s estimate.
While Pro Farmer obviously uses the data collected on the Pro Farmer Midwest Crop Tour and this data obviously plays a huge role in determining the estimate, Pro Farmer’s editors and analysts also consider “other” factors, such as crop maturity, soil moisture conditions, disease/pest infestation and prospects outside the Tour area (in addition to other factors) in arriving at the crop estimate.
Because late-season weather can still impact final yields, the Pro Farmer crop estimate will be given in a range of production potential.

 

Data Availability Schedule

 

Eastern Tour
Monday, August 19 — Observations from Ohio will be available from the route discussion and final data will available for Ohio. Some preliminary discussions will be made regarding crop prospects in Indiana.
Tuesday, August 20 — Final data for Indiana will be available. You’ll also get a preliminary look at eastern Illinois via route discussions at the evening meeting.
Wednesday, August 21 — Final data will be available for Illinois. You’ll also get your first look at Iowa through conversations in the route discussion meeting.
Thursday, August 22 — Final data will be available for Iowa and Minnesota.
Friday, August 23 — Pro Farmer’s crop estimate release is embargoed until 1:30 p.m. CT. (If you want to receive the pre-release information, make arrangements with a Tour representative to receive the information.)

 

Western Tour
Monday, August 19 — Final data from South Dakota. You’ll also get a preliminary look at Nebraska through route discussions.
Tuesday, August 20 — Final data from Nebraska.
Wednesday, August 21 — Final data from only Iowa Crop Districts 1, 4 and 7 will be
available. (Iowa Crop Districts 2, 3, 5, 6, 8 and 9 will be toured on Thursday.)
Thursday, August 22 — Final data will be available for Iowa and Minnesota.
Friday, August 23 — Pro Farmer’s crop estimate release is embargoed until 1:30 p.m. CT. (If you want to receive the pre-release information, make arrangements with a Tour representative to receive the information.)

Crop Tour Historical Facts: 

  • The tour has been organized and hosted by Pro Farmer since 1993
  • Farm Journal purchased Pro Farmer and joined the event in 1998
  • Prior to 1993, the tour was organized by various organizations
  • Immediately preceding Pro Farmer, the tour was directed by Jim Quinton, who was an independent crop consultant/advisor.
  • The tour was started in the 1970s by the Illinois Corn Growers.
  • The same procedures are used each year to make year-to-year comparisons relevant and useful.
  • 2019 is the 12th year Pioneer has been the premier sponsor of the Pro Farmer Midwest Crop Tour.